Framing Ambiguity

Our brain doesn't just see; it actively constructs our visual reality. It picks objects from the field of view based on personal biases and how those objects stand out. Based on this selection, the brain makes decisions. For example, if I visit a toy shop with my five-year-old daughter, her attention will likely go straight to the toys, while I might scan for gaming consoles.

This selective process also applies to our memory. For instance, you might recall seeing bricks on the pavement during your last visit to a friend's house, but you almost certainly won't remember the specific pattern or the color variations in each one.

We often miss an object we're looking for when something else grabs our attention, especially if that object isn't clearly highlighted or separated from its background. This phenomenon is sometimes called a "Missing Frame." As humans, we lack the mental bandwidth to focus on everything at once. We instinctively pick and choose what matters to us in a given view, tuning out the rest. This is known as "selective attention."